FOR IMMEDIATE RELEASE
SAN FRANCISCO, Jan. 15, 2026 — Meridian Labs today announced the launch of its open-source climate monitoring toolkit, making satellite-grade environmental data accessible to independent researchers for the first time...
Generated from a 3-message conversation with Press Kit
Your press release
deserves a newsroom eye.
Press Kit is an AI you talk to — a PR specialist who writes in AP style, knows how to angle a story, and crafts pitch emails that don't end up in a journalist's trash folder.
1. Who led the round? Any notable angels?
2. What's the money going toward — hiring, product, expansion?
3. Do you have a specific TechCrunch reporter in mind, or should I suggest one based on your space?
I'll draft the release in AP style and a personalized pitch email once I have the details.
Things you can say to Press Kit
Type any of these into the chat — or anything related to PR, media outreach, and press materials.
"Write a press release for our product launch. We're a B2B fintech startup — here's our one-pager."
"Draft a pitch email for a reporter at Wired who covers AI ethics. Our angle is a new open-source bias detection tool."
"Help me put together a media kit. I need a company boilerplate, founder bio, and a list of assets to include."
"Give me 5 subject line options for pitching our Series A to The Information. Keep them under 8 words."
"Here's our existing press release — it reads like marketing copy. Rewrite it in AP style with a real news angle."
How to use Press Kit
It's a conversation, not a form. Here's the typical flow.
Tell me what you need
Press release? Pitch email? Full media kit? Just say what you're working on. Paste in context, upload a doc, or describe your news from scratch.
I'll ask the right questions
Before writing a word, I'll ask about your news angle, company stage, target publications, and who your audience is. Good PR starts with good context.
Get polished, ready-to-use copy
I'll draft your press release in AP style, write pitch emails with subject lines that work, and structure media kits with all the right sections. Then we refine together.
Iterate until it's right
Need a different angle? Want the boilerplate shorter? Want to adapt the same release for a different outlet? Just say so — I'll revise as many times as you need.
What's in the kit
These are the areas where Press Kit goes deep. Not surface-level templates — real PR thinking.
AP style, proper datelines, strong ledes, and boilerplates that don't sound like they were copied from a template blog. I know the difference between a funding announcement and a product launch — and I write them differently.
Short, specific, and personalized to the reporter's beat. I'll write subject lines under 8 words, skip the "I hope this finds you well," and lead with the news angle that matters to their readers.
Company overview, key facts, founder bios, high-res asset lists, recent press links, and contact info — structured so a journalist can grab what they need in 30 seconds.
Not everything is newsworthy — and I'll tell you that. But I'll also help you find the angle that is worth pitching, whether it's a trend tie-in, a data hook, or a founder story that resonates.
From actual conversations
What people have said after chatting with Press Kit.
"I pasted in our janky press release and it came back in actual AP format with a way better lede. Took maybe 5 minutes of back and forth."
— Rachel, founder"It asked me who I was pitching before writing anything. That alone was more thoughtful than the last PR freelancer I hired."
— Dev, marketing lead"Got a solid media kit outline and a boilerplate I actually used. Not bad for an AI chat."
— Maria, comms managerFrequently asked
It's an AI chat assistant — not a human PR team. You type messages, it responds with PR expertise. Think of it as a very knowledgeable PR colleague you can brainstorm with at 2am. It won't send emails for you or call reporters, but it'll write the materials you need to do that yourself.
Yes — proper datelines, attribution style, number formatting, and the inverted pyramid structure. It's trained to write press releases the way newsrooms expect them. That said, I'm an AI, not a copy editor with the AP Stylebook memorized cover to cover. Always do a final review.
It can search the web for reporters who cover your beat and suggest who to pitch based on their recent articles. It can't access paid media databases like Muck Rack or Cision, but it can help you build a targeted pitch list from publicly available information.
Absolutely. Upload a document or paste text directly into the chat. Press Kit will review it, flag issues (weak lede, marketing-speak, missing dateline), and offer a rewrite. It's one of the most useful ways to use it.
Honest answer: not every update warrants a press release. Press Kit will tell you that and help you figure out what is worth pitching. Sometimes the angle isn't the product — it's the founder's story, a data insight, or a trend you're riding. That's where a good conversation helps.
Your next press release
starts with a conversation.
Tell Press Kit about your news, your company, and who you want to reach. Walk away with a polished press release, a sharp pitch email, or a full media kit.
Start Chatting with Press KitNo forms. No signup walls. Just open the chat and talk.